Product design · Systems · Leadership

Designing clarity
for complex systems.

Lead & Senior UX Designer shaping products, platforms and teams across consumer technology and creator ecosystems.

11+Years
12Case studies
5Global teams

Selected work · 2015—2026

Products, systems, and the teams behind them.

Selected product stories across creator tools, operating systems, enterprise platforms and consumer experiences.

TikTok LIVE2025—Present

LIVE Studio AI Agent

Defined LIVE Studio's AI Agent from 0→1, turning open-ended intent into execution that is understandable, confirmable, and continuously editable.

  • AI agent
  • Product definition
  • Interaction framework
TikTok LIVE2024—Present

LIVE Studio Redesign

Redesigned the core desktop streaming experience to make complex creation workflows clearer and more efficient.

  • Creator tools
  • Product strategy
  • AI experience
OPPO · ColorOS2021—2024

System Design & Framework

Built scalable, cross-device system experiences from foundational frameworks to long-term design strategy.

  • OS design
  • System framework
  • Design leadership
OPPO · Productivity2022—2024

Global Taskbar

Defined a global taskbar for foldables and large screens, improving multitasking efficiency and spatial control.

  • 0→1
  • Large screen
  • Productivity
OPPO · Design Practice2021—2024

Design-driven Initiatives

Used design-led initiatives to make experience problems visible, measurable, and actionable across teams.

  • Design strategy
  • Research
  • Quality system
Lazada · Commerce2019—2020

Campaign Experience

Reshaped information rhythm and shopping journeys for major campaigns, connecting excitement, discovery, and conversion.

  • E-commerce
  • Campaign
  • Conversion
Lazada · Growth2019—2020

Sign-up & Login

Simplified sign-up and login across markets, balancing conversion, trust, and local behaviors.

  • Growth design
  • Localization
  • Conversion
Huawei · R&D Tools2017—2019

Plato Design Platform

Created a design platform for complex R&D environments, aligning tools, standards, and collaboration.

  • Enterprise UX
  • Design platform
  • Workflow
Huawei · Consumer Experience2016—2018

Gallery Experience

Reimagined photo browsing, memories, and management so growing libraries remain discoverable and meaningful.

  • Content experience
  • Mobile UX
  • Visual design
Huawei · Voice UX2016—2018

Smart Recorder

Connected recording, marking, playback, and information retrieval into one coherent voice workflow.

  • Voice UX
  • AI utility
  • Mobile product
Huawei · EMUI2017—2019

EMUI 9.0 Innovation

Explored system-level innovation for everyday efficiency, intelligence, and ease of use.

  • System innovation
  • Concept design
  • Mobile OS
Selected Explorations2015—2021

Tools & Experiments

A collection of tools, visual studies, and interaction experiments that continually expand my design practice.

  • Exploration
  • Tools
  • Interaction

Experience

Building at every scale.

  1. TikTok / ByteDance

    2024—Present

    LIVE Studio · AI Agent · Design foundation

  2. OPPO

    2021—2024

    ColorOS · System framework · Large screen

  3. Tencent

    2020—2021

    CSIG · Collaboration products

  4. Alibaba · Lazada

    2019—2020

    Sign-up · Campaign · Feed revamp

  5. Huawei

    2015—2019

    R&D tools · Voice UX · EMUI innovation

Portrait of Megan FuBased in China · Working globally

About

I turn ambiguity into products people can trust.

I'm Megan Fu, a product experience design lead working across consumer electronics, system products, and creator tools. I focus on finding clear product direction within complex constraints—and partnering with teams to bring it to life.

From frontline experiences to design strategy, and from individual features to system frameworks, I believe strong design must hold up at the detail level while moving the business, organization, and product forward together.

All work

TikTok LIVE · 2025—Present

01 / 12
LIVE Studio AI Agent cover

TikTok LIVE · 2025—Present

LIVE Studio AI Agent

Defined LIVE Studio's AI Agent from 0→1, turning open-ended intent into execution that is understandable, confirmable, and continuously editable.

Role
Lead UX Designer · 0→1 product definition, interaction framework & cross-functional co-creation
Scope
AI agent · Product definition · Interaction framework
Focus
11.22% Click penetration · 97.78% Message success rate · 2,148 first-round returning conversations
01

Challenge

AI 的输入开放、过程不确定、结果形态多样,同时每一次自动执行都会直接影响正在进行的直播,传统线性工具流程无法覆盖。

02

Approach

与产品、算法和工程共同定义 Agent 能力边界,建立从意图理解、任务拆解、过程反馈到结果确认的交互框架,并让生成结果回到原有工具与资产体系。

03

Outcome

完成 LIVE Studio 从工具集合迈向智能直播工作台的 0→1 探索;首轮线上验证获得 606 首日入口曝光 UV、97.78% 消息发送成功率,并覆盖 2,148 条回流对话。

Case study · 09 chapters

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11.22% Click penetration

97.78% Message success rate

2,148 first-round returning conversations

All work

TikTok LIVE · 2024—Present

02 / 12
LIVE Studio Redesign cover

TikTok LIVE · 2024—Present

LIVE Studio Redesign

Redesigned the core desktop streaming experience to make complex creation workflows clearer and more efficient.

Role
Lead UX Designer · Product strategy & end-to-end experience
Scope
Creator tools · Product strategy · AI experience
Focus
+0.6% Go LIVE Duration / Host UV · +4.9% Watched Duration / Host UV · +3.87% Gifted Amount / Host UV
01

Challenge

桌面开播链路包含场景、源、互动、数据与设置等高密度任务,创作者需要在有限注意力下完成复杂操作。

02

Approach

重新组织工作区信息架构,统一高频操作与状态反馈,并把 AI 能力嵌入创作、排障与决策流程。

03

Outcome

形成可扩展的 LIVE Studio 核心框架,并在多项直播效率与业务指标上获得正向结果。

Case study · 12 chapters

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+0.6% Go LIVE Duration / Host UV

+4.9% Watched Duration / Host UV

+3.87% Gifted Amount / Host UV

All work

OPPO · ColorOS · 2021—2024

03 / 12
System Design & Framework cover

OPPO · ColorOS · 2021—2024

System Design & Framework

Built scalable, cross-device system experiences from foundational frameworks to long-term design strategy.

Role
Senior UX Designer · System framework & team guidance
Scope
OS design · System framework · Design leadership
Focus
Cross-device framework · 5 product teams · System-level design planning
01

Challenge

系统体验跨越手机、平板、折叠屏与多设备协同,需要在一致性、效率与品牌表达之间取得平衡。

02

Approach

通过系统级框架、设计原则与跨团队评审机制,把分散的功能体验收敛为可复用的产品语言。

03

Outcome

建立面向多设备演进的体验框架,并推动多个团队在统一方向下协作交付。

Case study · 07 chapters

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Cross-device framework

5 product teams

System-level design planning

All work

OPPO · Productivity · 2022—2024

04 / 12
Global Taskbar cover

OPPO · Productivity · 2022—2024

Global Taskbar

Defined a global taskbar for foldables and large screens, improving multitasking efficiency and spatial control.

Role
Lead UX Designer · 0→1 concept, interaction & validation
Scope
0→1 · Large screen · Productivity
Focus
Foldable & tablet · Multi-window continuity · Global navigation model
01

Challenge

传统手机导航无法充分利用大屏空间,用户在应用切换、多任务与内容拖拽之间缺少稳定入口。

02

Approach

从任务连续性出发定义全局任务栏,覆盖唤起、驻留、切换、拖拽与多窗口协同等关键场景。

03

Outcome

形成面向折叠屏和大屏设备的全局效率入口,并沉淀可扩展的交互规则。

Case study · 09 chapters

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Foldable & tablet

Multi-window continuity

Global navigation model

All work

OPPO · Design Practice · 2021—2024

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Design-driven Initiatives cover

OPPO · Design Practice · 2021—2024

Design-driven Initiatives

Used design-led initiatives to make experience problems visible, measurable, and actionable across teams.

Role
Design expert · Initiative owner & cross-team facilitator
Scope
Design strategy · Research · Quality system
Focus
Experience audit · Cross-team alignment · Quality tracking
01

Challenge

体验问题常被拆散在单个需求中,缺少跨产品、跨版本的共同判断标准与推进机制。

02

Approach

用体验审计、专题研究与设计评审将问题结构化,建立从洞察到方案、再到质量追踪的闭环。

03

Outcome

让设计从单点交付进入系统治理,提升团队对体验质量的共同认知与执行效率。

Case study · 05 chapters

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Experience audit

Cross-team alignment

Quality tracking

All work

Lazada · Commerce · 2019—2020

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Campaign Experience cover

Lazada · Commerce · 2019—2020

Campaign Experience

Reshaped information rhythm and shopping journeys for major campaigns, connecting excitement, discovery, and conversion.

Role
Senior UX Designer · Campaign framework & shopping journey
Scope
E-commerce · Campaign · Conversion
Focus
Campaign framework · Shopping journey · Regional scalability
01

Challenge

大促页面内容密度高、入口多,氛围表达与购物效率容易相互竞争。

02

Approach

以用户决策节奏重组信息层级,统一活动入口、权益表达与商品发现路径。

03

Outcome

形成可复用的大促体验框架,为不同市场与活动规模提供一致基础。

Case study · 06 chapters

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Campaign framework

Shopping journey

Regional scalability

All work

Lazada · Growth · 2019—2020

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Sign-up & Login cover

Lazada · Growth · 2019—2020

Sign-up & Login

Simplified sign-up and login across markets, balancing conversion, trust, and local behaviors.

Role
Senior UX Designer · Growth flow & market localization
Scope
Growth design · Localization · Conversion
Focus
Multi-market localization · Trust & conversion · Exception handling
01

Challenge

东南亚市场的账号习惯、号码体系与信任因素差异明显,统一流程容易制造额外阻力。

02

Approach

重构入口、验证与异常路径,根据不同市场习惯调整信息与认证方式。

03

Outcome

建立更短、更清晰且可本地化扩展的注册登录框架。

Case study · 06 chapters

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Multi-market localization

Trust & conversion

Exception handling

All work

Huawei · R&D Tools · 2017—2019

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Plato Design Platform cover

Huawei · R&D Tools · 2017—2019

Plato Design Platform

Created a design platform for complex R&D environments, aligning tools, standards, and collaboration.

Role
UX Designer · Product definition & platform experience
Scope
Enterprise UX · Design platform · Workflow
Focus
Enterprise workflow · Information architecture · Design consistency
01

Challenge

研发工具链复杂、角色众多,信息与操作缺少统一语言,导致学习与协作成本持续上升。

02

Approach

梳理核心角色与端到端任务,建立平台导航、工作流与可复用界面模式。

03

Outcome

把分散工具整合为更清晰的一体化工作体验,降低复杂系统的理解与操作成本。

Case study · 10 chapters

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Enterprise workflow

Information architecture

Design consistency

All work

Huawei · Voice UX · 2016—2018

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Smart Recorder cover

Huawei · Voice UX · 2016—2018

Smart Recorder

Connected recording, marking, playback, and information retrieval into one coherent voice workflow.

Role
UX Designer · User research, interaction & prototyping
Scope
Voice UX · AI utility · Mobile product
Focus
Voice-first workflow · Timeline markers · Fast information retrieval
01

Challenge

长录音难以回顾,用户需要在记录过程中保留重点,并在之后快速找到关键信息。

02

Approach

围绕录制、实时标记、波形导航与内容检索设计连续流程,探索语音智能带来的效率提升。

03

Outcome

把单一录音工具扩展为更完整的信息记录与回顾体验。

Case study · 07 chapters

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Voice-first workflow

Timeline markers

Fast information retrieval

All work

Huawei · EMUI · 2017—2019

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EMUI 9.0 Innovation cover

Huawei · EMUI · 2017—2019

EMUI 9.0 Innovation

Explored system-level innovation for everyday efficiency, intelligence, and ease of use.

Role
UX Designer · Concept exploration & system interaction
Scope
System innovation · Concept design · Mobile OS
Focus
System-level concepts · AI interaction · Everyday efficiency
01

Challenge

系统创新需要在高频日常场景中提供真实价值,同时保持学习成本和产品一致性。

02

Approach

从真实任务出发验证新交互概念,将智能能力转译为可理解、可控制的系统体验。

03

Outcome

沉淀多项面向系统效率与智能体验的概念方案,并推动进入产品讨论与验证。

Case study · 09 chapters

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System-level concepts

AI interaction

Everyday efficiency

All work

Selected Explorations · 2015—2021

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Tools & Experiments cover

Selected Explorations · 2015—2021

Tools & Experiments

A collection of tools, visual studies, and interaction experiments that continually expand my design practice.

Role
UX Designer · Independent and collaborative explorations
Scope
Exploration · Tools · Interaction
Focus
Rapid prototyping · Visual exploration · Tool thinking
01

Challenge

不同阶段的探索项目规模不一,但都需要快速理解问题、建立表达并验证方向。

02

Approach

通过轻量原型、视觉实验与工具化思考,快速把模糊想法转化为可讨论的体验。

03

Outcome

形成跨领域的设计实践样本,也持续扩展对工具、内容与系统体验的理解。

Case study · 05 chapters

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Rapid prototyping

Visual exploration

Tool thinking